Sunday, January 13, 2008

Logo Loco

I was organizing the files in my laptop and I realized that I have designed logos that became useful. I'm not an expert on logo making. The only reason why I ended up designing logos is because I was forced to, at least by circumstance. Here is a collection of logos which I designed or was at least involved in the designing process.
The earliest logo that survived in my computer is the official logo of the 1995 World Youth Day in Manila. There was a logo-making competiton and my friend wanted to join. He asked me to help him with it. We started at around 9pm and ended at around 2am. I used CorelDraw to interpret in the computer what he wanted in the logo. Well, he won! We were so happy. He made it to the news, and also travelled to Rome as a prize.


When I worked in the office of the President of the Center for Research and Communications in Manila, our project was to convert CRC College of Arts and Sciences into the University of Asia and the Pacific. We succeeded. When we were defining its corporate identity the task of interpreting what the Board of Trustees wanted to see in the logo fell on my lap. The result is the one used now. This is memorable for me because I was asked to study the laws on heraldry and the material they gave me was in Spanish. Good thing I can read Spanish. The image is taken from the internet.


I suggested the name Castelmonte for our residence hall in Davao. My family liked it and decided to use the name for our mountain resort as well. Later I was asked to come up with a logo within 4hrs because they need to print it on t-shirts sponsored by our company. Oh well, I find this very literal and I intend to improve.
When my godfather wanted to put up a joint corporation between our families I suggested the name Helmbridge. When I designed the logo I just concentrated on the first letter (H), making it look like two happily persons in agreement... blah,blah... The color green is supposed to symbolize a sustaining relationship.
We decided to have a logo for our family corporation as well. This time, my brother gave the name E&S Ventures. E stands for Elizaga, S stands for Salang (my mom's maiden name). I decided to use fire as a main symbol. I designed the characters E&S as tounges of fire. The ampersand is blue since the middle flame is stronger. This also symbolized that the union of the two families makes a stronger fire.

There were a few other logos but i decided to just set them aside. I don't want to make a very long blog.

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