Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems. Ideo creative director Bennett shows how his firm works to reframe the everyday realities of its diverse clients to create results that truly make a difference. From hospital design that takes the patient's-eye view (staring up at the ceiling) to toy storage that responds to how children see the world, the answer, he says, is very often to be found in the question.
Saturday, January 5, 2008
TED / Talks / Paul Bennett: Design is in the details (video)
http://www.ted.com/talks/view/id/43
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems. Ideo creative director Bennett shows how his firm works to reframe the everyday realities of its diverse clients to create results that truly make a difference. From hospital design that takes the patient's-eye view (staring up at the ceiling) to toy storage that responds to how children see the world, the answer, he says, is very often to be found in the question.
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems. Ideo creative director Bennett shows how his firm works to reframe the everyday realities of its diverse clients to create results that truly make a difference. From hospital design that takes the patient's-eye view (staring up at the ceiling) to toy storage that responds to how children see the world, the answer, he says, is very often to be found in the question.
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I encountered IDEO in a magazine. It featured their reinvented design of the office work station or cubicle. It was one great example of thinking outside the box. This video just reinforced how good they are in designing.
ReplyDeleteI've worked with a lot of designers of advertising agencies in Manila and in Cebu. They never cease to amaze me when the time comes for them to brainstorm... or brainsail...